When Jennifer Kuhl got to London, the media there surprised her.

While on international assignment, the Peppercom account supervisor from New York said one unexpected difference between here and there was how friendly and personable members of the UK media were.

"It seems more lax there," she said of the PR pro-media relationship. "It's not as traditional and formal as in the US. They relate more on a personal level. It would help if it were like that here, too, but ...