Client: Overland Storage (San Diego, CA)
Agency: Bhava Communications (Berkeley, CA)
Campaign: Overland Storage Relaunch
Budget: $146,000
Duration: August 2009-April 2010
Overland Storage is a 30-year-old company that provides data protection and data management products for the government, education, and business sectors. Jillian Mansolf, who joined as VP of global sales and marketing in July 2009, hired Bhava Communications last August to help overhaul the company's image by modernizing all external touchpoints and simplifying messaging.
“We weren't out with our voice, ...