Last week, President Barack Obama continued the aggressive media tour strategy he adopted long ago, this time stopping in to visit Jay Leno, making him the first sitting president to do so, as well as 60 Minutes, and then held a prime-time, hour-long press conference. He also released a March Madness bracket to the public. But some pundits have begun to complain that Obama's “brand” is becoming overexposed. 

However, he's not a packaged goods company or a tech startup, he's a president – ...