With a focus on travel, entertainment, health, finance, tech, and fashion, OutOnTheNet.com was created to serve as "a portal for the gay world" - an online community in which gay, lesbian, bisexual, and transgender (GLBT) consumers and their allies can find editorial content and advertising deals designed just for them.

The site aims to give back to the community, as well: With each visit, users earn points redeemable for GLBT-friendly products and services. And, said publisher Terrence Smalley, a percentage ...