LOS ANGELES: Outfest, an organization dedicated to showcasing LGBT film, is going beyond the LGBT community in its outreach for the annual Outfest Los Angeles Gay and Lesbian Film Festival, held July 9-19.

Entertainment agency mPRm, which worked with the organization in the past, came on at the beginning of May to help target local media in and around Los Angeles, as well as national publications to promote the festival.

"It's not just the LGBT press and ...