NEW YORK: Clothing designer Marc Ecko parlayed a tiff with the city into a wealth of free media coverage for an upcoming video game he produced in partnership with Atari.
The game, entitled Marc Ecko's Getting Up, focuses on a heroic graffiti artist in a futuristic city. It is set for public release this fall.
Promotions for the game are being handled jointly by Atari and Ecko, whose company, Marc Ecko Enterprises, produces the Ecko clothing brand.
Ecko planned a day-long ...