For those of us who practice crisis communications or advise others on the subject, the recent financial institution meltdown provided a particularly apt case study.  It proved once again that, in a crisis, strategy, actions, and words all matter.
 
 Strategy matters. “Get it all out fast” is advice crisis advisers routinely offer business executives. Allowing a crisis to unfold in slow motion is always ineffective and damaging. Yet, though they had every reason to know ...