Placement: Executive Decision magazine, May/June
Who is your client and what are its media goals?
Karyn Martin: The Otto Club is a private Boston-based exotic car-share club that provides access to some of the most stunning exotic, sporting, and GT (grand touring) cars for a fraction of the cost of ownership. It wanted to raise awareness among its target audience of auto enthusiasts, high-net-worth individuals, and corporate execs.
What made Executive Decision magazine such a good hit for the client? ...