LOS ANGELES: The Academy of Motion Picture Arts and Sciences (AMPAS) is increasing its social media engagement with fans leading up to this year's Oscars, held on March 7. The organization, which launched YouTube and Facebook pages in recent years, added more live-streaming and will incorporate Twitter to its Web site this year.

"Even though last year we started using Facebook, I think to a certain degree, we were more in a mode of putting things out there ...