In the news
Prior to its scheduled debut February 22, the entertainment industry was hoping the Academy Awards, also known as The Oscars, would have ratings like the Grammys, up by 2 million this year to 19.1 million viewers, rather than the Golden Globes, which earned its lowest ratings since 1996. The Academy of Motion Picture Arts and Sciences (AMPAS) implemented strategies to boost ratings, like planning several surprise presenters and building buzz online.

“We're trying to make ...