Once into a conversation with Mary Osako, Ask.com's new SVP of corporate communications, one can immediately tell she is well-trained in messaging and exceptionally adept in dealing with the media. But don't expect her to mention the G-word.
When responding to questions about Google's 49% share of the 2006 US search market, she manages to avoid using its name.
"No matter what sector you're in, there will always be great competitors," Osako says.
She is not rare in this respect. Companies ...