Campaign: Consumer product launch on Amazon
PR team: Cone
Launch: May 2010
Objective: OrthoLite, a comfort insole supplier to footwear retailers such as Timberland and Merrell, is launching its first consumer product line on Amazon.com. In leveraging its popularity among consumers with a new marketing approach, the company hopes to expand its product lines and retail outlets, explains president Pam Gelsomini.
“The whole move is about being consumer recognized,” she says. “As more retailers have ...