ST. LOUIS: The American Association of Orthodontists is preparing for its largest campaign to date with help from former NFL great Emmitt Smith.
“Tackling Kids' Sports Safety with Emmitt Smith” campaign aims to encourage more kids to use facial protection—such as mouth guards—in helping reduce injuries caused when playing sports.
“This campaign is part of a larger integrated marketing effort to educate parents about the specialized education that AAO members receive,” said Linda Gladden, director of marketing and communications, AAO. ...