For several years, Orkin has worked with public health companies that tie with its messaging and make a difference in people's lives.
The company came across Nothing But Nets (NBN), an organization that delivers mosquito nets to malaria-ravaged areas in Africa. Immediately it knew that this was an organization to partner with, says Martha Craft, assistant VP of PR and corporate communications.
It pledged that $10 from every season mosquito service sold by Orkin would go to the cause and ...