Client: Origins (New York)
PR agency: Syndicate (New York and LA)
Campaign: "Return to Origins" cosmetic recycling program
Duration: February-May 2009
Amid growing concern about effective recycling of consumer-goods packaging, skin- care brand Origins launched an in-store cosmetic packaging recycling program. The launch aimed to reinvigorate the brand's recycling position, which dates back to a 1990 recycling program, and drive consumers into stores, explains Trenesa Stanford-Danuser, VP, global communications for Estée Lauder's Origins and Ojon brands. "The PR opportunity ...