With a Thanksgiving week deadline looming for the congressional "super committee," lobbyists have under a month for their messages to be heard by the 12-member, bipartisan panel.

The committee will decide in what areas to find $1.2 trillion in 10-year budget savings, an unprecedented amount that could impact companies in all sectors. Despite what's at stake, public affairs pros say most organizations have avoided a blanket approach to their communications.

"That's why there ...