As companies, trade groups, and organizations address federal policy issues in Washington, they are also communicating with policymakers and the public at the state and local levels.

Not only are states facing their own budget issues, they need to prepare for federal legislation on issues such as jobs, healthcare, energy and the environment, and financial services.

As people turn increasingly to online sources and top-tier, national outlets for news, many still rely on regional and local media to grasp the ...