Integrating an increasingly complex array of PR activities, while supervising multiple agency relationships, can often be a challenge for corporate PR departments. However, it is something that can be more effectively managed with software. Still, such tools should enhance, not replace, solid PR practices.
In 2005, Michelin North America deployed a highly customized hosted suite of on-demand software from Vocus to optimize PR work.
Since then, the system has managed more than 75,000 activities for a PR operation spanning three ...