Recent crises with major names offer eco-friendly brands a chance to grab a piece of the consumer pie
With consumer products, like Mattel toys and microwave popcorn, making news as potential health hazards, non-toxic and organic products could become even hotter commodities. The public backlash against these mainstay brands, combined with a heightened awareness of environmental issues, could give green companies a chance to make some sizable industry strides.
For organic clients and their agencies, the recalls have represented an opportunity ...