Healthcare clients often ask for our help in telling stories about drugs, diseases, and unmet needs. More times than not, some part of the solution lies in putting a face to the data points and humanizing the condition.
At this time last year, little did any of us at Ogilvy PR know that our skills in this arena would be tested by a very real life-and-death story involving one of our own staffers.
On a summer day, a colleague fell mysteriously ...