Company: JetBlue
Team size: Eleven employees
What's new: Growing the department, but keeping it nimble enough to respond quickly
Over the past four years, JetBlue has more than doubled the size of its corporate communications team. Todd Burke, VP of corporate communications, and Jenny Dervin, director of corporate communications, manage the team, which is organized into three small divisions – spokespeople, crewmember communications personnel, and social and electronic media experts.
The structure was designed to ensure quick response. ...