Company: NetApp
Team size: About 18
What's new: Corporate, analyst, and product PR consolidated under one worldwide umbrella

Jodi Baumann became senior director of corporate communications last June, reporting to new CMO Christine Heckart. At that time, the company consolidated corporate, analyst, and product PR under one worldwide umbrella, managed by director Roger Villareal, who reports to Baumann. Previously, these functions were handled by separate individuals working independently of one another and reporting to global or regional heads.

"It's ...