Company: BMC Software
Team size: More than 50
What's new: Integrating its communications team with Waggener Edstrom employees, as well as reorganizing its structure by region
More than three years ago, the communications structure at Houston-based BMC Software, a b-to-b IT company, was organized by business units. Therefore, the business-unit-specific communications teams usually focused on telling individual stories about different products or services, according to Mark Stouse, global communications leader.
Now, BMC has seven mostly region-specific executives ...