Company: Advanced Micro Devices (AMD)
Team Size: About 25 people
What's new: Including employee comms and market research under comms' purview; increasing number of direct reports for managers

When AMD restructured its communications team in late 2008, it was with a goal of streamlining internal dialogue. By combining employee communications and market research/intelligence teams with AMD's PR department, the organization was flattened out so that team leaders had more employees reporting directly to them.

Dave Kroll, VP of ...