NEWPORT, OR: The Oregon Coast Visitors Association (OCVA) launched a PR campaign this week, incorporating media relations and social media, as a part of the group's overall rebranding effort for the region.

Using the state's history of a free and public coastline, the OCVA introduced the tagline of "The People's Coast" and a new Web site on August 5, along with an advertising campaign, to encourage travelers, both in the area and across the country, to consider the ...