Client: OraSure (Bethlehem, PA)
Agency: Zero to Five (Devon, PA)
Campaign: "HIV Testing in Dental Setting"
Duration: September 2009 – Ongoing
Budget: Approximately $20,000
OraSure wanted to expand use in dental offices of its OraQuick Advance, a rapid oral fluid HIV test, explains Ron Ticho, SVP of corporate communications at OraSure. Working with AOR Zero to Five, OraSure identified a dentist already using OraQuick Advance to promote its benefits and position the company as a category leader.
“We wanted to explore the ...