Objective: For its new electronic toothbrush, the Pulsonic, Oral-B is targeting consumers that care as much about design as how well the toothbrush cleans teeth, said Elizabeth Ming, external relations manager, Oral-B, which is owned by Procter & Gamble. "It's the same consumer who has the newest flat screen [TV]," she noted, adding that this is the first time that an Oral-B product launch has focused mainly on PR and digital, not print and TV buys. The Oral-B product account ...