How can I optimize my satellite media tour?
"A little tweaking of your approach to SMT planning can reap the big audience numbers," says JoAnn Mangione, VP of Zcomm.
"First," she suggests, "put your money where your mouth is - invest in a well-known spokesperson and stick to health, entertainment, topical issues, and nonprofits." Topics related to special observances, such as American Diabetes Month, are helpful, as are charity tie-ins. Full disclosure is important, "so build trust with producers by telling them ...