How can I optimize radio interviews?
All radio spokespeople should be media trained to make sure they know how to integrate client messages into their interviews and sound as conversational as possible, says Zcomm's Rise Birnbaum.
"Little things can make or break a radio interview and also help the client amortize its investment," she adds. Birnbaum also notes that using a land line (not a cell phone), being about an inch away from the receiver to avoid sounding shrill, and dialing a ...