Online media
Where do I begin when delving into online media on behalf of clients?

"It's not always easy to know where to start if online media is unfamiliar territory," says Elaine Ellis of Schenkein. "So take advantage of a few resources before venturing into this arena for clients."

Start by paying attention to online conversations. Technorati, for example, tracks more than 106 million blogs. Chances are, someone online is talking about your client's brand, Ellis notes, ...