Opportunity Shoes takes its Ballasox brand to the streets

Client: Opportunity Shoes (North Bergen, NJ)
Agency: The Bromley Group (New York)
Campaign: Be Sweet To Your Feet
Duration: August 22 – September 16, 2011
Budget: $8,000

Opportunity Shoes began selling Ballasox, its foldable ballet flat, in fall 2010. US president Max Harrell says the shoes sold so well that the company patented them and made Ballasox a standalone brand.

“We wanted to find a grassroots way to promote the brand and get the name Ballasox ...