HAROLD BURSON - Burson-Marsteller, New York

HAROLD BURSON - Burson-Marsteller, New York

They need to get a workable governance structure. The PRSA does not reflect the totality of public relations; I don't think they have the credibility to really speak for public relations, and that's because there is too much emphasis on the entry level and middle level. That's down to the governance.

They changed the nominating process about 30 years ago to encourage regional diversity. The result was a loss of interest ...