"Innovation" features have appeared in a number of magazines over the past few months, from Business Week to Ad Age to CMO.

Beth Comstock, who rose from the PR ranks to CMO at GE, has been prominently featured as a leader in innovation in more than one of the specials.

Even though Comstock, along with a few others in the industry, has earned a spot in the C-suite and has a meaningful role in driving corporate innovation, it is still not a ...