OPEN from American Express is dedicated exclusively to helping small-business owners, and president Susan Sobbott wanted to address the fact that only 3% of women-owned US businesses earn revenues of more than $1 million per year, says Rosa Alfonso, American Express Co. director of corporate affairs and communications.
OPEN joined with Count Me In for Women's Economic Independence (CMI), an online micro-lender, on "Make Mine a $Million Business" to offer money (loans and credit lines), mentoring, and marketing resources.
Strategy
The idea was ...