Reaction to corporate scandals has led to new governance rules that demand more transparency - not only about financials, but about corporate behaviors. One result is a continuing change in how corporations are valued.
While traditional measures of success - revenue growth, earnings per share, EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization), return on invested capital, and dividends - remain important, non-financial factors such as management quality, governance, brand equity, ethical leadership, corporate citizenship, and responsible marketing have become increasingly ...