Operating in the Middle East poses many challenges and opportunities in how we communicate. PR in a post-September-11 environment and the strategies we implement have changed dramatically.
Global brands are under threat now more than ever in the Middle East. Socioeconomic, geopolitical, and cultural trends have caused political issues to migrate into consumer issues. Consumers are using their political viewpoints to drive consumer decisions - the most powerful weapon today in the Middle East.
The calls for a boycott of American ...