It's time for the annual winner-take-all event where the best players battle for supremacy. In the sports world, most think I refer to the World Series. But in the corporate world, it's not about on-field happenings. It's about budgets.
Ask PR and communications managers and they'll probably agree that annual budgeting is the bane of their existence. It is hard enough to forecast what's going to happen next week, let alone next year. Yet, they are asked to develop a ...