Client: Oofos (Boston, MA)
Agency: True North Brand Group (Hingham, MA)
Campaign: Oofos product launch
Duration: mid-May – December
Budget: $15,000

Oofos is a new footwear brand featuring a proprietary material called Oofoam that has unique energy absorption capability. The company asked AOR for PR True North Brand Group to help develop a campaign to build brand awareness and drive sales. 

“Our product is experiential, and we're a brand new brand,” explains Duncan Finigan, Oofos' director of marketing. ...