SAN FRANCISCO: PR is on the precipice of unprecedented importance and influence, but only if it dares to accept the challenge.
That was the message from "The Top Five Challenges in the Next 10 Years," one of many workshops on professional development at this year's PRSA conference.
"Our time is here," declared speaker Kathy Cripps, president of the Council of PR Firms. "We have to seize the moment. We have tremendous opportunities. PR needs to be seen as a part of business ...