Client
OnStar (Detroit)
PR agency
Weber Shandwick (Detroit)
Campaign
Family Link
Duration
March 2012-current
Budget
Approximately $150,000
Well known for emergency auto services, OnStar is highlighting its other offerings. Weber Shandwick, which has worked with the company for five years, is helping shape its long-term strategy.
Strategy
To build buzz in early 2012, Weber assisted OnStar with the launch of Family Link.
Tactics
At last August's ...