What are the pros and cons of conducting a survey online versus on the telephone?
When online surveys were first published in the late 1990s, they met with some skepticism and media resistance, says Laura Light of Harris Interactive.
But today, with the broader use of the Internet and the use of appropriate sampling techniques, Light says online interviewing by an experienced firm may yield results that are as good as or better than those obtained by telephone.
"In general, telephone ...