Online video
How can I use online video to promote our brand?
"A quality how-to video can be an excellent way to meet online users' needs and promote your brand," says Kirk Barnhart, online marketing manager for Family Features Editorial Syndicate.
As print outlets expand their online presence, how-to videos can directly reach your ideal consumer. "You could pair a feature about pet care with a video that demonstrates proper grooming techniques," he advises.
The subtle use of ...