Client: Coromega (Vista, CA)
Agency: Rachel Kay Public Relations (Solana Beach, CA)
Campaign: Coromega Omega-3 Sweepstakes
Duration: January 9, 2012 – February 10, 2012
Budget: about $10,000
Walgreens began selling one of Coromega's omega-3 products nationwide last summer. Early this year, Coromega and AOR Rachel Kay Public Relations launched a social media sweepstakes campaign co-branded with Walgreens to drive sales.
“It was important to strengthen the relationship and use PR to engage the Coromega consumer and the ...