NEW YORK: The Online Publishers Association (OPA), a coalition of nearly 30 digital content-providers, is conducting a media outreach and thought leadership effort promoting new interactive ad space that will be available to advertisers this summer on member sites.
Aided by its AOR, Dotted Line Communications, the group began the effort on March 10, with a target audience of the advertising and media communities. The initiative is focusing on advertising, marketing, and media trade publications, as well as mainstream outlets whose reporters ...