Online pressroom necessities, identifying overlooked promotion avenues, and more
Online newsrooms
What are some essential features of an online pressroom?
The essential features of a newsroom enable a corporate communicator to make changes to the site 24 hours a day, without an IT department, says Steve Momorella of TEKgroup International.
"Managing a registered media contact database and distributing e-mail alerts and event invitations are also required characteristics, along with a crisis communications module and integration capabilities," he adds.
The reporting tool should measure ...