Online media
Are online newspapers good outlets for my print campaign?
By the end of 2007, the number of first-time visitors to newspaper Web sites climbed to 62.8 million, according to the Newspaper Association of America. With such numbers, ad revenues are growing and online newspaper editors will need more quality content to support a larger ad inventory.
"Sophisticated online newspapers contextually tie content with ads," says Brian Agnes, VP of sales and marketing for Family Features Editorial Syndicate.
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