How can online marketers build consumer-generated content?
"What we're talking about is creating a new level of visitor engagement," says Lisa Wehr, CEO of online marketing firm Oneupweb. "That means knowing your market, including topics and content on your Web site that people are interested in knowing and sharing."
Wehr notes that one of the easiest ways to involve the online visitor is through consumer product reviews and forums. Over three-quarters of online purchasers use consumer reviews to influence ...