While it's no surprise that online magazines are trying to provide fresh content to readers, many publications - most of which are traditionally text-based - are increasingly employing video to escalate readership.
When launching a video-specific Web site, or a portion of an existing online presence, publications often have three familiar goals: increase reader attention, provide large amounts of content, and see advertising inventory gains, says Staci D. Kramer, co-editor of PaidContent.org, who adds that publications must also ensure that ...