Much attention during the 2008 presidential election focused on how President Barack Obama leveraged the Web and online organizing during his campaign.
In the year since his inauguration, online grassroots has become a key element to successful integrated public affairs programs and can be used to address any issue.
"A grassroots movement need not be big to be effective," says Bill McIntyre, SVP at Edelman. "There's no industry excluded from real true grassroots public-community-engagement campaigns or programs."
By tapping into ...