IR Web sites should go beyond basic information to ensure all audiences are engaged.
Thomson Financial (TF) reports 75% of institutional investors access IR sites at least weekly (25% do so daily), and 90% say a site impacts perception of a company. As such, having a good corporate IR Web site is extremely prudent.
Kelly McPartland, TF's director of Web hosting services, sees three trends driving companies to do more with their IR sites. "The regulatory environment demand[s] better usability and more ...